Turn Your Teams Into Strategic Business Partners: Growth in the Pandemic
In periods of uncertainty and change, clients look to their agencies for strategic leadership. Right now, agencies are tasked with the challenge of helping many of them save 2020 and prosper in the year ahead.
As you know, at the core of your strategic output is the ability to uncover cutting-edge consumer insight. In fact, your agency needs an iron-clad grasp of the ever-evolving consumer trends amid COVID – the underlying motivations behind them and your ability to leverage them in a way that impacts client business growth.
Jonathan Ricard, head of the agency practice at Resonate, will address how to empower your teams to operate more effectively as strategic counselors to their clients. Ultimately, the goal is to become a stronger business partner with work that is more effective and achieves better results for your clients – and agency.