Clients Are Spending Again: Is Your Operation Ready to Capitalize on Their New Direction?
Over just the last few weeks, client spending has spiked. However, there are significant changes in how and where those budgets are being directed.
In this session, Mike Russell will share the biggest client spending trends taking place right now — and the implications on operations, capabilities, and new business for mid-size and smaller agencies.
Mike is the Chief Growth Officer for Dentsu Aegis Network. In this role, he oversees new business for the twenty-three small and large agencies in digital, media and full service. Having this view of the entire industry, and where new business is landing, provides him real-time insight into how client demand is trending — including specific agency operations, capabilities, size, and geography.
Don’t miss this opportunity to learn more about the changes in client demand and what’s ahead for the next 6 – 12 months.